Gary Hilson’s writing and editing services are available for number of formats, both online and for print, including case studies, ghost writing, thought leadership articles and whitepapers.
Blogging: In addition to his own creative blogging, Gary has ghost-written blogs for corporate clients in the areas of enterprise software, wireless technology and green technology, particularly electric vehicles. As a product manager and social media manager, he has written blogs to promote and support a SaaS-based collaboration service for Ontario researchers and educators.
Case Studies: Gary has written a large number of case studies over his career, both as a journalist for IT publications and for corporate clients, generally focused on users deploying and benefitting from enterprise software.
Content Development and Editorial Calendar Planning: In addition to writing in a variety of formats for clients, Gary has assisted in the development of editorial calendars and content based on the client’s needs in alignment with their pressing business goals.
Features and Profiles: Gary has written both short and long profiles of companies and people in the technology space, as well features on technology trends and issues in the areas of telecommunications, software, green technology, and research and education.
Newsletters: Over the years, Gary has produced content for both internal employee and external newsletters, including those aimed at customers in the B2B technology space.
Press Releases: As senior accountant consultant at a public relations agency, Gary has written hundreds of news releases for clients, generally in B2B and enterprise technology. As a freelancer he has also assisted agencies by writing press releases for their clients.
Thought Leadership Articles / eBooks: Gary frequently writes thought leadership articles for a variety of clients for placement in publications by conducting interviews with clients and gathering information from existing content such as academic papers and whitepapers. Most recently he has ghost-authored content for IEEE experts in collaboration with the organization’s PR agency of record in the areas of Ethernet and wireless networking, electric vehicles, power systems and batteries. Most recently he revised an eBook covering the need for data encryption in the financial services sector.
Web Site Content: Whether it is staff biographies, about pages, product showcases or FAQs, Gary has developed and written a broad array of content to support the online presence of technology companies. In addition, he has help create content in support of company intranets.
Whitepapers: Gary has written a number of white papers for corporate technology clients with topics that include online backup services for enterprises customers and encryption management software.